Curso Realizado: Design for Emotion

Emotions play a vital role throughout the span of our lives. Strictly speaking, the concept of emotion refers to a particular and specific affective phenomenon: a brief episode of coordinate brain, autonomic, and behavioural changes that facilitate a response to an external or internal event of significance.

This workshop engages participants in a hands-on ‘design for emotion’ experience. By introducing our systematic approach to designing products that deliberately elicit predefined emotional responses, the workshop aims to facilitate a shift from an intuitive to a structured and manageable perspective on user emotion in conceptual design processes.

Based on personal experiences, participants will first explore universal principles in how emotions are elicited, using structures drawn from recent emotion theory. In the second stage, participants will employ their newly drawn insights in a design application.

The workshop includes bite size pieces of theory plus various practical exercises to let participants apply the theory and experience the process themselves.

The workshop focuses on the basic concepts of Understanding emotion, Measuring emotion and Design for Emotion.

What will we learn?

• How to make an intended emotional profile for your product or service, based on the personal concerns of your users.
• Get an understanding of how the emotion process of product experience works.
• See examples of existing instruments to measure the emotional impact.
• Get a profound understanding of how you can generate designs with an intended emotional effect.

Date:

May 27, 2011

Time:

10:00AM – 7:00PM
 

Speakers:

Marco van Hout

For over 9 years, Marco van Hout has been studying the experiential impact and more specifically the emotional experience of products, brands and services. He is co-founder and creative director of SusaGroup and initiator of the website design-emotion.com.

Marco is also a board member of the International Design for Emotion Society, which raises issues and facilitates dialogue among practitioners, researchers and industry in order to integrate salient themes of emotional experience into the design profession.

He is a frequently invited speaker and workshop facilitator, both nationally as internationally, on topics such as design, trends in product design, emotion, experience strategies, or the psychology of consuming.

 
Lars Rengersen

Lars started researching and advocating the concepts of emotion and experience a couple of years ago. As a co-founder of SusaGroup he continues with his mission to stress the idea that improvement, change and innovation (especially within an organisation) can only happen when the experiential and emotional impact is taken into account from an early stage on.

He is well known for his innovative concepts emerging from in-depth conversations and interaction with real people.

As strategic director of SusaGroup he is involved in many (scientific) collaboration projects and continuously seeking to create new tools, methods and opportunities.

Lars is a frequent blogger on blog.susagroup.com where SusaGroup members share their insights and ideas.

 

15% Group discount if you buy 3 courses or more.

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